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5 core functions of an effective B2B Content Factory
How to create an effective content supply chain in B2B organizations?Recently I visited the SiriusDecisions Summit in London. This yearly Summit is a B2B marketing & sales conference with many...
View ArticleTips and tricks for a good B2B lead nurturing: a case story
In my last blog Meagen Eisenberg (Vice President of Demand generation at DocuSign in the US) shared her vision on the importance of mutual understanding and a good cooperation between marketing and...
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The 3 keys to successful sales enablement programs
A while ago I (Managing Partner at spotONvision) spoke to Lisa Redekop. Lisa is Global Head of Sales Academy, Learning & Enablement at Thomson Reuters. Lisa leads the global sales enablement team...
View ArticleB2B marketers need a new marketing mix
What priority does data quality have in your marketing strategy? Recently, Shimon Ben Ayoun interviewed Kees Henniphof, Senior Manager New Customers at ServiceNow. Kees is one of the speakers at the...
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The 5 main reasons for marketing automation in B2B
According to Forrester Research, in 2015, CEOs will demand a detailed ROI report that shows how marketing contributes to revenue generation or other business objectives. A proven way to illustrate...
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Boost B2B buyer engagement with marketing automation
Recently, we have been taking a closer look at the ins and outs of marketing automation. In the first of a series of articles on this subject, we discussed the challenges today’s B2B marketers are...
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Marketing automation: increasing the number of qualified leads
In a previous article, we discussed how marketing automation is helping B2B marketers overcome one of their biggest challenges: relevant engagement with their target audience. The second biggest...
View ArticleBuild an organisation around the needs of your customer
Adapt faster to customer needs, increase the speed and quality of the marketing-outcome and improve working culture. Sound too good to be true? For Willemijn Schneyder from Number8 this is what agility...
View ArticleRegistering for the B2B Marketing Awards has been opened
Amsterdam/Woerden – 19 November 2013 The B2B Marketing Award will be handed out for the fifth time in a row during the B2B Marketing Forum on 13 March 2014. This way the organizer, B2B Marketing agency...
View ArticleMarketing Automation: the next step in B2B marketing
Both old and new generation B2B marketers will have to get used to the fact that clients and buyers will be more and more result driven and demanding. This brings many challenges for how do you prove...
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